AI? Huge baseball fan. It shows up every game to give us the stats we want, and the ones we never knew we needed. Like how hot dog sales go up when the home team is playing well. Or how teams with winged mascots are more likely to steal bases. We partnered with MLB to dig deeper into the game and give fans a new look at America’s pastime.

The integrated campaign includes films, social, digital, print, and development of a design system that holds it all together.