Predict The Madness
Google Cloud Integrated Campaign
+ Director: Terri Timely
+ Agency: Eleven, Inc
+ CW: Mitch Gage
+ Designer: Mike Butler
Data Science for the win. For March Madness 2019, we teamed up with 32 college students from across the country to use Google Cloud + hot NCAA data to make LIVE predictions all tournament long.
The campaign included an anthem spot, student biofilms, and live predictive spots we calculated and created live during the Final Four.